Trying to sell top quality animals to reduce the herd

This is a dilemma for us. We have worked so hard to produce top quality alpacas and it has been rewarded in the show ring and in our returning customers. However, we have to reduce our numbers because of county restrictions and I am trying to offer some of our best animals at prices below what I think they are worth. Does this come across as underselling them? I don't want to sell them, they are great producers but I have too. This is a dilemma?